So-Brand Pty Ltd

11 Mont Iris Avenue, Glen Iris, VIC 3146, Australia

Frustrated with internal culture, slow progress and siloed working? Perhaps I can help.

With 20+ years experience of leading teams and change programs across diverse cultures in European, International and Australian markets, my career has included working in the Fuel (BP International and BP Australia), Lubricants (Castrol International), Brand Consulting (WPP Group) and Insurance sectors (Legal&General).

Being passionate about the power of emotion in people I established So-Brand in 2014, to support organisations in becoming more agile in meeting customer needs and building internal energy. I regularly attend and speak at marketing events sharing my passion for making strategy work and bringing strategy to life in organisations.

I specialise in generating growth through supporting business leaders with enabling teams, clarifying strategy and achieving successful strategy implementation across staff and customers. 
So-Brand offers a simple, collaborative and fresh approach in helping leaders get to the heart of what the business brand stands for and importantly, what its full potential can be for both staff and customer. Through simple and proven processes, unlocking the energy of the business brand, leading to passionate employees, enhancement of the customer experience and business growth. I am a huge believer in leveraging the creativity that exists within each organisation and individual. It's an existing, internal resource that can transform a business.

I currently support clients in the FMCG, Sports, Research, Resources and Health Care industries.


My coaching and customised solutions focus on your specific needs.



I am a Fellow Member of the Australian Marketing Institute (FMAMI) and hold a post graduate diploma from the Chartered Institute of Marketing (UK). In addition, I attended the Kellogg School of Management Executive Programme for Sales and Marketing Leadership in Chicago



So-Brand is a business advisory service, specialising in helping leaders create, articulate and implement business strategy, with a particular emphasis on engaging staff and customers with that strategic vision.

Creating freedom to engage and grow

Everybody in your organisation has a point of view and a desire to succeed. This is a huge source of passion, perspective and capacity to do great things. When you are able to connect your people with effective strategy implementation and harness this energy that exists internally, the result on performance can be dramatic. This is 'Brand Flow'. This frees you to innovate, explore and trial - to do great things for your business and yourself.


​Simple tools and processes that work

​So-Brand can help you develop this through the key areas of strategy definition, coaching and facilitating and managing successful change.

So-Brand is powered by Mindshop and provides clients with 24/7 access to cloud based online tools and processes, as well as face to face facilitation designed to support personal and business growth.