FOR IMMEDIATE RELEASE | Prepared by SEMMA 20 November 2023

MELBOURNE, AUSTRALIA – The South East Melbourne Manufacturers Alliance (SEMMA) is excited to announce a landmark collaboration with Robotics Australia Group, marking a significant milestone in the advancement of manufacturing advocacy in the region.

SEMMA and Robotics Australia Group have officially established a Working Agreement, setting the stage for a collaborative partnership designed to bring mutual benefits to their respective members.

SEMMA CEO, Honi Walker, expressed her enthusiasm about the collaboration. “This is the first time the two associations have come together to establish a Working Agreement. This partnership will bring great benefits to all our members!”

The alliance between SEMMA and Robotics Australia Group reflects a commitment to fostering innovation and growth within the manufacturing industry. As both organisations share a common vision for the future of manufacturing, this collaboration is expected to open new avenues for knowledge exchange and resource-sharing.

Nicci Rossouw, CEO of Robotics Australia Group, also shared her excitement about the partnership. “We are thrilled to make this declaration and look forward to a long and mutually beneficial association!”.

This collaboration demonstrates the commitment of SEMMA and Robotics Australia Group to drive innovation and excellence in the manufacturing industry. Both SEMMA and Robotics Australia Group expect the alliance to create a platform for continuous dialogue, idea exchange and strategic partnerships, ultimately positioning south east Melbourne as a hub for cutting-edge manufacturing practices.


SEMMA, the South East Melbourne Manufacturers Alliance, is a dynamic membership-based organisation dedicated to driving manufacturing excellence in the South East Melbourne region. With a rich history spanning two decades, SEMMA supports and connects manufacturers to foster innovation, collaboration and growth.

Through advocacy, networking and knowledge-sharing, SEMMA empowers its members to navigate the ever-evolving challenges and opportunities of the manufacturing landscape.

For more information on SEMMA and our activities, please visit


Robotics Australia Group is a leading industry association dedicated to advancing the adoption and integration of robotics and automation technologies across various sectors. Their key focus is driving the growth and success of the robotics industry in Australia.
For more information on Robotics Australia Group, please visit

For more information, news, and perspectives from SEMMA, please visit:
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Web links, telephone numbers, and titles were correct at time of publication, but may have changed.

For additional assistance, journalists may contact SEMMA’s Marketing Manager (details below) or via

Honi Walker
SEMMA CEO | 0422 488 678

Nicci Rossouw
Robotics Australia Group CEO | 0407 002 017
Beverly Witherby

SEMMA Marketing Manager | 0431 601 541