Manufacturing Careers Have Evolved!

SEMMA has launched a dynamic campaign aimed at transforming the perception of the manufacturing industry to Smart, Secure, and Sustainable sector!

This initiative showcases the innovative game-changing technologies currently utilised in modern manufacturing and highlights the industry’s potential to provide stable and fulfilling careers for job seekers.

With a focus on raising awareness among high school students, their parents, and careers advisors, the campaign aims to shift perceptions and encourage more young people to consider modern manufacturing as a viable and exciting career path. By showcasing the industry’s advancements and emphasising its commitment to sustainability and security, SEMMA hopes to attract a new generation of talented individuals who can contribute to the industry’s growth and success.

Smart, Secure & Sustainable Careers in Modern Manufacturing

Prepared by SEMMA 16 May 2023 Melbourne, Australia

The South East Melbourne Manufacturers Alliance (SEMMA) has launched a new campaign aimed at highlighting the smart, secure, and sustainable careers available in modern manufacturing.

Our manufacturing members have shared their concerns regarding staffing and skills, so SEMMA is working to reposition the industry and showcase the diverse range of entry-level roles and degree-qualified careers on offer.

As part of the campaign, SEMMA CEO Honi Walker has met with current members and government departments to inform our advocacy. The focus of these meetings has been centered on addressing the staffing and skills issue, while also promoting local product inclusion in large projects. ‘We are excited to launch this campaign and showcase the many opportunities available in modern manufacturing,” said Ms Walker. “Our industry is constantly evolving, and we want to show that it offers smart, secure, and sustainable careers that are essential to our economy.”

Taking the Message to Schools

SEMMA is taking the message to schools in the south east through its SELLEN network and the recent Victorian Government initiative, The Trades Fit: Young Women in Tech and Trades Expo, held at the Melbourne Convention and Exhibition Centre (MCEC) from 10-11 May 2023.

Australian Manufacturing Week (AMW) 2023

SEMMA also had a presence at AMW 2023, where attendees were invited to relax in the lounge area and meet with other industry members. To further support its members, SEMMA has extended its Member Get Member campaign. Members can receive a 10% discount on their subscription renewal by bringing in a new member. “We are committed to supporting our members and promoting the growth of modern manufacturing in the South East Melbourne region,” said Ms Walker. “We encourage anyone interested in the industry to join SEMMA and be a part of our community.”

Member Based Organisation

SEMMA, the South East Melbourne Manufacturers Alliance, is a membership-based organisation that represents the interests of manufacturing businesses in the South East Melbourne region. SEMMA aims to create a vibrant manufacturing ecosystem that supports local businesses, promotes growth, and contributes to the overall economic prosperity of the region. For more information, visit the SEMMA website at

NOTE TO EDITORS For more information, news, and perspectives from SEMMA, please visit:

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For additional assistance, journalists may contact Shannon O’Brien, SEMMA Marketing coordinator E: M:0409 357 307  or Honi Walker SEMMA CEO | 0422 488 678.

Web links, telephone numbers, and titles were correct at time of publication, but may have changed.

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