SEMMA is working in partnership with member Monash University and the Monash Business School to connect industry with research institutions.
Professor Amrik Sohal and his Circular Economy and Sustainability Research Interest Group team at Monash Business School have spent the last year raising awareness of the circular economy among SME manufacturing companies in greater Melbourne.
The research group and Circular Economy Project are funded by the Circular Economy Business Innovation Centre (CEBIC) and delivered by Sustainability Victoria.
SEMMA helped identify businesses within the member base who had already started their circular economy journey to connect with the project, who were interviewed to identify the major hurdles and challenges they faced, along with success factors.
The results then formed the basis of several public seminars, where representatives from hundreds of businesses took part. Further half-day workshops were run with both local businesses and councils.