We are Industrial Ideas, a B2B marketing consulting agency based in Melbourne, Australia.

We exist to help industrial companies plan, execute, and measure marketing programs that produce real, bottom-line results. Guided by a simple set of behaviours: transparency, accountability, and creativity, along with a solutions-driven approach to all the marketing work we undertake.

Under the direction of Peter Zafiris, Industrial Ideas has been developing hard-hitting marketing work since 2016. Our team of researchers, graphic designers, creatives, photographers, videographers, telemarketers, and copywriters – aim to help you improve your bottom line with our distinct approach to marketing.