Following workshops held in October 2002 and sponsored by the City of Greater Dandenong, a very real need for the manufacturing sector to be represented by a ‘united voice’ was identified with the goal to recognise the world-class capabilities and skills the region has to offer.

As a result of this, a new organisation – which would address these and other issues - was launched - SEMMA (South East Melbourne Manufacturers’ Alliance). The role of SEMMA was to provide the opportunity, particularly for small-medium enterprises, for companies to act as a united voice to government and peak industry organisations on matters of importance to manufacturers.

The South East Melbourne Manufacturers Alliance (SEMMA) was established to not only act as an advocate for its members, but to also encourage and facilitate the sharing of capacity and capability and promote the exchange of information and technology. SEMMA was borne out of a need for an industry body to represent the specific needs of local manufacturers.

SEMMA is an independent association formed to represent the interests of manufacturers in South East Melbourne. These manufacturers are world leaders and provide both local and international customers with superior products and services. SEMMA is also a bold initiative by its members to address the lack of understanding of the industry, especially within the government. The alliance was created to co-operate with relevant organisations and proactively represent the issues and opportunities in South East Melbourne.