Since 1915 the steel industry has been an essential part of Australia and its economy. BlueScope's heritage traces back to the very beginning.
Today, the future lies in selling innovation, technology and expertise in growth markets.
BlueScope has built a strong foundation for growth, with a diverse portfolio of businesses in some of the fastest growing economies of the world, and a strong balance sheet, which enables strategic flexibility.
Our track record of successful global partnerships enables us to prosper in widely diverse markets. In India, we have established a joint venture with the highly respected Tata conglomerate, and our joint venture with Nippon Steel - BlueScope Coated Products – is opening exciting new markets and opportunities in Asia.
Equally important are our successful partnerships with our customers. Many of our customers are Fortune 500 companies, and we can help them realise significant savings in the total cost of their buildings by reducing construction schedules.
Our global networks are another great BlueScope strength, with more than 100 facilities in 17 countries, employing over 16,000 people serving thousands of customers.
Our strong partnerships and networks are built on BlueScope's great product brands, such as COLORBOND®, Clean COLORBOND® and ZINCALUME® steels, LYSAGHT® steel building products, and Butler® and Varco Pruden® engineered buildings.
We manufacture a range of products for building and construction, automotive, whitegoods and manufacturing applications. From steel slab, plate, hot and cold rolled coil, coated and painted strip products through to roof and wall cladding, purlins and house framing, and engineered building solutions, BlueScope’s products meet a multitude of end uses.
Our brand portfolio includes LYSAGHT® steel building products, COLORBOND® steel, COLORSTEEL®, ZINCALUME® steel, GALVABOND® steel, GALVASPAN® steel, BlueScope Zacs®, and SuperDyma®.
An additional range of products meets specific regional needs in Asia. Clean COLORBOND® steel is a prepainted steel product resistant to tropical discolouration. In Malaysia, PrimaMaju® prepainted steel is market leader, as is TRUZINC® galvanised steel in Thailand.
BlueScope supplies engineered building solutions to industrial and commercial markets. Leading brands, including Butler®, Varco Pruden®, EcoBuildTM and PROBUILDTM, are supplied from BlueScope’s global supply chain and major manufacturing and engineering centres in Asia and North America. Our value proposition is based on speed of construction, low total cost of ownership and delivery capability.